Lunch & Learn: Masterclass on Intellectually Property
Why do companies need intellectual property and how can it be utilized to create profit.
Patents and trademarks are both forms of intellectual property protection that can be used to help a business make a profit. Patents protect inventions and provide their owners with exclusive rights to make, use, and sell the invention. Trademark rights protect names and logos and provide their owners with an instrument to build brand recognition and customer loyalty. There are multiple ways to exploit these exclusive rights to increase profits. At this Arnold & Siedsma masterclass participants can find out how their company can benefit from intellectual property.